Marketing Mania
Rulebook
1. Team Formation:
- Teams consist of 4-5 members.
- Each team must designate a team leader for communication and coordination.
2. Campaign Creation:
- Teams will create a comprehensive marketing campaign within a specified time.
- Campaigns should include strategies for social media, traditional media, and innovative approaches.
3. Budget Allocation:
- Teams will be given a fictional budget of a specified amount.
- Teams must provide a detailed budget breakdown for their marketing initiatives.
4. Presentation Guidelines:
- Each team will have X minutes to present its campaign.
- Presentations should cover campaign objectives, target audience, channels, and expected outcomes.
5. Judging Criteria:
- Creativity and Innovation
- Strategic Planning
- Budget Management
- Presentation Skills
6. Q&A Session:
- Judges may ask questions following each presentation.
- Teams should be prepared to defend and explain their choices.
7. Fair Play:
- Plagiarism and unauthorised use of external resources are strictly prohibited.
- Teams caught violating fair play rules will be disqualified.
8. Timeline:
- The event starts at a specified time.
- The campaign creation phase ends at a specified time.
- Presentations begin at a specified time.
9. Scoring and Prizes:
- Scores will be tallied based on the judging criteria.
- Prizes will be awarded to the winning teams based on overall performance.
10. Feedback Session:
- Judges will provide constructive feedback to each team after the event.
11. Code of Conduct:
- Respectful and professional behaviour is expected from all participants.
- Any form of disruptive behaviour may result in disqualification.
12. Event Organisers:
- For inquiries or issues, contact the organiser's contact.
Good luck and enjoy the Marketing Mania event!
